Don’t Fall Victim to Shiny Object Syndrome

Shiny Object Syndrome, or SOC, is something that every affiliate marketer faces at some point in their career, whether they know it or not.

That’s because it’s hard to focus on your business when you’re constantly being bombarded with new opportunities and new products to promote.

But if you don’t learn how to resist the temptation to chase every shiny object that comes along, you could easily throw away your hard-earned gains and sink back into debt—or even lose money!


Shiny object syndrome is the term for someone constantly switching their marketing efforts because they’re not satisfied with the results.

Switching between platforms, strategies and learning about a new platform or software tool, are all examples of someone falling victim to Shiny Object Syndrome. 

However, in order to be successful with affiliate marketing, you have to commit and stick with one platform or strategy until you know it inside out.

What most people don’t realize is that the time spent researching other platforms and understanding them will actually help them get more results if they do decide to switch methods.

In other words, too much information can actually help us make better decisions!


It’s common for affiliate marketers to fall victim to Shiny object syndrome, which is when they get so excited about a new product or program that they quickly lose interest in the one they were previously marketing.

Shiny object syndrome is a symptom of the human condition: we want it all and we want it now.

However, this desire is at odds with the key values of successful affiliate marketing, which are patience and discipline.

Outsource your outreach. Schedule some time each day to spend on your existing programs and don’t forget about them.

Be proactive about generating links by commenting on blogs, linking posts, and developing valuable content for social media platforms.


It can be easy to fall victim to Shiny Object Syndrome. In essence, this is where you feel like you need the latest app, course, or product.

You’re looking for something that’s going to make a huge difference in your life with minimal effort and investment on your part.

Remember: everything requires work and investment.

There is no easy way out. Just because a product or strategy worked for one person doesn’t mean it will work for everyone.

Do your research before investing in anything!

Result of SHOS (Shiny Object Syndrome)

You are the victim of Shiny Object Syndrome if you have shiny object syndrome.

That means you are easily distracted and prone to abandoning a task before you’ve completed it.

You get excited by things that come your way, but you find them hard to commit to.

Being on this end is frustrating because it seems like things never seem to get done and then you’re starting all over again when something else grabs your attention.

It can be really tough not falling victim to shiny object syndrome because it can be easy in today’s time-constrained world with so many distractions, new digital apps, and so many other tasks vying for our attention on a daily basis.

How do we combat shiny object syndrome?

Tips To Avoid/Cure SHOS

Shiny object syndrome is a term used in the marketing world that describes how you fall victim to whatever is new and exciting, even if it isn’t really the best.

It can be hard for affiliate marketers because there are so many things out there to work with, but it’s important not to let yourself get distracted. 

Instead of being enticed by what seems cool at the moment, take a look at your old partnerships and see if they’re still going strong.

That way you know you’re investing your time in something that will come back around and keep paying off. What are some other ways you can avoid shiny object syndrome?

What if I am already stuck?

Shiny object syndrome is a term used to describe when someone sees another opportunity and they quickly jump ship on their current one.

Instead of giving the old opportunity time to grow, they head off in a new direction that might have more potential.

It’s easy for an affiliate marketer to succumb because new opportunities are thrown your way at any given moment.

The thing about shiny object syndrome is that it doesn’t last long and you can’t rely on any income from these endeavors either.

Stay true to your current business and give it time for growth so you can be successful in the long run.

Key Takeaways

At some point in our affiliate marketing journey, we all experience Shiny Object Syndrome.

Shiny object syndrome occurs when someone is so eager for success that they’ll take any deal – no matter the quality or commission.

The worst part is there are a million people out there doing the same thing and that means your efforts will end up being fruitless.

If you’re one of these people and you want to get out of this trap, follow these simple steps


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Shiny Object Syndrome