Why Email Deliverability is So Important for Marketers
Email deliverability isn’t just about sending your subscribers emails that they can read—it’s about sending them emails that they’ll actually open and read, too.
When your emails get delivered, you earn the trust of your subscribers, which increases the chances that they’ll click through to your website and make purchases.
Follow these tips to maximize email deliverability as an affiliate marketer and grow your email marketing campaigns even more.
The Science Behind Email Marketing
Email marketing is still one of the most popular and effective methods to communicate with your target audience.
However, it can be difficult to send out a message without being overwhelmed by the daily demands of running a business or while juggling the demands of your personal life.
Fortunately, there are ways you can improve your email deliverability so that you will be able to reach more people on a consistent basis.
You may have seen a few articles or videos online about how to increase deliverability, but we’re going to break down some specifics that you might not have thought about before.
Read on for important information about why email deliverability matters so much in an affiliate marketer’s world and tips on how to maintain it over time.
Rules to Follow While Creating Your Emails
One of the best ways to boost your marketing results through email is by following a strict set of guidelines when you’re crafting the content.
Make use of logos and an attention-grabbing banner.
People are always more likely to open an email with visuals; try using either logos or banners in the emails you send to make it as clear as possible what your email contains.
In addition, this will help get their attention and improve the chances they’ll open and read your message.
Stick with simple, text-based subject lines.
Here are 7 more tips to get more sales.
How Do I Know If My Emails are Delivered
Emails can be a great way to market your product or service to your customers, but if they aren’t delivered to their inboxes, you’re not getting the best return on your investment.
It’s important that each email you send gets delivered because email deliverability and open rates can be what make or break a marketing campaign.
If your emails are landing in spam folders instead of inboxes, it’s time to figure out what’s going wrong.
Email delivery is affected by many factors: client size, content quality, sender reputation with ISPs (Internet Service Providers), etc.
What might work for one company might not work for another company because every business has different needs.
Why Is It Hard To Get My Emails Delivered
Email deliverability has become a major issue for affiliate marketers these days.
With more and more people using email services like Gmail, Yahoo, Outlook, and Apple Mail to handle their emails, it has become increasingly difficult to get your emails delivered.
Email providers are checking incoming emails for spammy keywords that trigger an automatic flagging of the message as spam.
This automated filter prevents your email from being read by the intended recipient.
These spam triggers can be anything from having words like free or BUY NOW in the body of the email to having lots of hyperlinks within the message itself.
They also can include any links within the message including those linking to affiliate sites so you have to be careful with that as well.
What Are the Best Practices for Sending Emails
Emailing your subscribers can be a great way to market to them, but this technique doesn’t work unless the email actually gets delivered to their inbox.
But before you go too far, there are a few things you should know about getting your emails delivered. Here are some guidelines that will help improve your email deliverability:
Keep it short and sweet: It’s tempting to include lots of information in each email – especially when the content was created with a commercial in mind.
The Final Verdict
Email deliverability is a metric that describes the percentage of emails sent from a marketing campaign that actually arrive at your recipient’s inbox.
Without adequate email deliverability, one of two things can happen:
Your emails will be filtered into an ad or spam folder and never seen by the recipient or they might not even make it past the inbox because they are mistakenly filtered as junk mail.
Poor email deliverability ultimately means fewer conversions and lower ROI, which can have a ripple effect across all aspects of an affiliate’s business.
Finally
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