In the growing digital marketing industry, there are many people who claim to be experts. But do they actually know what they’re talking about? This post will help you separate the wheat from the chaff by looking at ten habits of highly successful digital marketers and determine whether or not the people that you are following are really on their A-game. You can find out how I got started in digital marketing and start earning straight away here
1)They’re always learning
No matter how experienced you are, you can always become better at what you do. As an online marketer, your work is never done—there’s always new technology to master and strategies to develop.
Understanding that there’s no end to learning is a crucial mindset for any marketer who wants to succeed in today’s constantly changing industry. By staying on top of trends and adapting as necessary, you ensure that your business will stay competitive and relevant into the future.
2) They do more than just social media
It’s tempting to think that all you need to do is set up a Twitter account, and boom—you’re a digital marketer. There are actually many other roles and skillsets involved in digital marketing; social media alone does not an expert make. You can connect with me here on Facebook to learn more about social media.
Today’s successful digital marketers cover a broad range of skills: SEO, design, analytics, paid advertising strategies, content creation—the list goes on. So if you want to be considered truly successful, master as many digital marketing channels as possible.
Once you know your way around social media and SEO, consider adding video (YouTube) or email marketing to your skill set. Both platforms are great for connecting with customers and creating valuable relationships.
3) Successful Digital Marketers use content marketing
What is content marketing? Simply put, it’s using relevant, valuable and engaging content to attract and retain a clearly defined audience with the goal of driving profitable customer action. Your content can be in a variety of formats including written articles or blogs, audio or video and photos or graphics.
You may even choose to use all these formats in your marketing plan. The best digital marketers are actively seeking out new information that they can share with their audience while delivering value through their messages.
4) They leverage influencer marketing
Most digital marketers know that influencer marketing is a proven technique for increasing website traffic and generating leads. But some digital marketers struggle to establish connections with influencers who can effectively promote their brand.
As a result, they are missing out on opportunities to grow their business online. The next time you want to reach out to an influencer, keep these five tips in mind: Be genuine, do your research, focus on quality over quantity, leverage similar audiences and use data-driven content to target your ideal customer.
Influencer marketing can lead to significant results when done right; make sure you have these five habits under control before embarking on any such campaign
5) Successful Digital Marketers build relationships with their readers
The biggest pitfall for many digital marketers is a failure to build relationships with their readers and subscribers. Without connections and trust, you can’t convince anyone to buy your products or services—online or off.
Focus on getting in touch with people through Twitter, blogs, newsletters and other social media tools to tell them why they should care about what you have to say. Once they know who you are, it will be much easier for them to follow your advice on where to spend their money online.
6) They connect with other online marketers
One of the easiest ways to become a successful digital marketer is to connect with other people who are also trying to make it big in digital marketing. This isn’t just true when you’re starting out—many successful marketers use these sorts of communities, forums, and webinars as a way to seek advice and inspiration from like-minded professionals. If you want to connect with me, leave a comment below or contact me on Facebook
Even if you haven’t yet landed your first big client, networking with other marketers is one of the best ways to increase your knowledge base. And by getting involved now, you can have a lot more fun when things really start taking off for you!
7) Successful Digital Marketers write regularly on their blogs
Being online doesn’t make you a digital marketer, but being a digital marketer means that you need to be online. You can build an entire career around being an expert in your niche, but if no one knows who you are, it’s going to be difficult to generate leads or create products and services that solve people’s problems. It takes time to develop trust and expertise in any field (this is especially true when most work is done behind a screen), but part of what makes being a digital marketer so challenging—and rewarding—is having no choice but to put yourself out there and take on feedback.
Do digital marketers have big egos? Maybe. But those big egos stem from a passion for their craft and a desire for constant improvement.
8) Successful Digital Marketers stay away from fads
The truth is that if you’re looking for a shortcut to success, or something that will generate a quick and easy buck, then there isn’t one. This industry is still quite young but it’s also very saturated so new marketers are being created faster than ever before.
If you want to be successful you need to stand out from all of those people by creating your own original marketing plan. You can never hope to compete with someone else’s plan. If other digital marketers are trying their hand at PPC marketing because they saw it work for someone else, then find an area that hasn’t been done before and try that instead.
Be different! When other people follow in your footsteps you won’t get ahead by following them too.
9) They network and become part of an online community
The first and most important habit successful digital marketers have is that they’re always on. In an increasingly mobile-first world, being on social media at all hours is a necessity. They network with others in their niche and become part of an online community where everyone is offering value to each other. We have a great online community of digital marketers and if you want to join us and start earning commissions straight away. Get started here.
Engagement, whether it’s responding to comments or RTing another person’s content, shows people that you have value and that your time isn’t wasted when you’re not interacting directly with them. What are you doing right now? Post something! Someone might just be watching…
10) They try new things, experiment and test the waters
In a fast-paced world, there’s no time to dwell on mistakes. Experimenting with new marketing methods and tools is a good way to test what works for your business and what doesn’t. Even if you end up dropping an experiment after it yields no results, at least you’ll know that some things don’t work for your business.
And who knows? You might just stumble upon a wildly successful marketing strategy by trying something new—and that can change everything for your bottom line.