5 Ways to Improve Email Deliverability of a Marketer
October 1, 2022
The inbox has become more and more crowded, and email deliverability has declined as a result. Here are some mistakes I made. So here’s how to improve email deliverability.
For affiliate marketers, this means it’s more important than ever to find new ways to make sure your emails get to the inbox, instead of the spam folder, so you can stay in touch with your audience and keep earning commissions from your affiliate links and products.
If you want to improve email deliverability, here are 5 ways you can do it today.
1) Add a Call-to-Action
Online marketers are increasingly using email marketing as a way to increase conversions and grow their list of contacts.
But in order for this tactic to be effective, it is important that recipients are actually opening and reading your messages. Follow these 5 tips so that you can Improve Email Deliverability for better results!
Think about the time zone of your readers when you send out emails.
You might be sending messages at 4 pm EST when people in other time zones will only be seeing them in the morning (considering their time zone).
In order to improve delivery, make sure you’re sending your message at a more appropriate hour where possible.
2) Change up Your Subject Lines
Subject lines are the most important thing in any email campaign since they often make or break whether the recipient opens your message.
Subject lines should immediately catch the reader’s attention and draw them in, while still fitting the tone of your email and its purpose.
They should also mention a relevant offer at some point – don’t forget to use your keywords!
Be clear, concise, and personal:
One of the first things you need to do is get out of spam sender territory.
Shorten subject lines without compromising their meaning, and be straightforward about who you are.
3) Keep it Short
1) Opt-Out – When you send emails, always provide a clear and easy option for the recipient to opt-out of your list or change their email preferences.
If you send too many emails and never let them opt out of your list then chances are high that they will start unsubscribing from your emails altogether which leads us to our next point:
2) Quality Matters – This one may seem like a no-brainer but quality still matters when it comes to sending emails.
Think about it like this: if you’re going door-to-door selling something would you rather have a sign that says Gone Fishin’ on it?
4) Be Friendly
Looking for ways to improve email deliverability? No worries, that’s what we’re here for!
We wanted to take some time today and walk you through a few things you can do in order for your emails to be more openable, readable, and deliverable.
This will help minimize the amount of spam filtering you receive from your campaigns. Let’s get started!
If you would like someone else to read your email and it’s intended for them only, using an unsubscribe option is a great start.
This lets the reader choose if they want or need more information about the product/service being discussed in the content of the email.
Consider placing emails into smaller groups so there are only relevant messages coming into their inbox at any given time.
5) Get Personalization Right
Getting personalization right when you send emails is the first step in improving email deliverability.
Personalized messages are more likely to resonate with recipients, which can result in higher click-through rates and conversions.
Create a strong call-to-action that appeals to the recipient, and presents a clear reason for clicking through and using your service or product.
These two basic steps will give your emails a great start!