Digital Marketing: What Is It and What Does It Include?
Digital marketing, which includes everything from content marketing to email marketing, has many different forms. What are they? How can you use them effectively?
This post on digital marketing will help you understand this field in detail, including the various forms it takes and why it’s so important in today’s business climate. Grab your Super high converting Evergreen Webinar here. It shows you how to create and sell digital products.
Plus, you’ll find out how to do digital marketing yourself, saving your company the cost of hiring an outside agency. Read on to learn more about the ins and outs of digital marketing!
Digital Marketing Refers to All Types of Online Marketing
Social media marketing, display advertising, pay-per-click advertising (like Google AdWords), email marketing, text messaging marketing, video marketing and more.
However, most people probably think of digital marketing as anything that happens on a computer or other mobile device; for example, advertising on your website using Google AdWords or promoting your business on Facebook.
Digital marketing is used in many ways to help you market products and services to find customers online.
Organic Search Engine Optimization (SEO)
Digital marketing isn’t just about advertising, but also about providing helpful information. SEO is a great way to do that. On one hand, you’re providing valuable, free content for your potential customers.
On the other hand, you are using keywords that people are likely to search for when they want products or services like yours. For example, if you run a business that installs and fixes locks, Door Lock Repair would be a solid keyword choice.
Also, consider including specific searches like How do I repair my garage door? as an additional way to answer common questions related to your business while driving traffic to your website.
Digital marketing and Paid Search Engine Marketing (PPC/SEM)
PPC, or pay-per-click, allows you to have your website advertised on search engines based on specific keywords. Google AdWords, Bing Ads, Yahoo Search Marketing—all of these allow you to create ads that appear when people type in a certain keyword.
If someone clicks on your ad, you’re charged by how much you bid per click. These ads are one of two major types of digital marketing; if done correctly, they can help you build brand awareness quickly and easily (though not cheaply).
Start with Google AdWords or Bing Ads if you don’t have a huge budget for PPC. You can also look into Yahoo Search Marketing (formerly Overture) for small businesses since it offers free PPC campaigns for those with limited budgets.
Email Marketing/Email Advertising
Email marketing isn’t just for your friends anymore. This form of digital marketing is a targeted way to reach out to specific audiences with any message you’d like, including promotional material or information about your company, products or services. You can learn more about creating and selling digital products here.
Since it’s so tailored to customers, it allows for more meaningful interaction than social media channels. The trick is coming up with a compelling subject line that entices people to click on it—and once they do, you have about 15 seconds to grab their attention before they hit delete or mark it as spam.
Social Media/Social Networking
Social media marketing is one of several digital marketing channels that businesses can use to reach customers, attract new customers, market their products or services to existing customers, and engage with their audience.
Social media marketing involves using social networking platforms (such as Facebook or Twitter) to share company information such as news, videos or photos.
Other digital tactics include paid advertising on social networking platforms; creating content for social networks; and having a call-to-action option where consumers can ask questions or learn more about a product.
This course will teach you how to apply digital strategies by using various social media platforms that drive results. You’ll also learn how to create an effective digital strategy for your business and select specific tactics that will work best for your industry and goals.
Digital marketing includes mobile advertising. Mobile advertising is growing rapidly because it enables ad delivery to mobile users who are on the go, which increases a business’s return on investment (ROI).
This type of ad delivery is convenient for both businesses and consumers because they don’t need to be in front of a computer or even have their cell phones with them when they receive a call. Instead, these individuals just need to be somewhere within the range of an area that has access to digital towers.
That makes it easier for advertisers to reach potential customers. Mobile advertising also delivers an excellent return on investment because it costs-effectively targets prospective customers based on their location alone.
Web Design & Usability Optimization
Digital marketing encompasses a lot of different aspects, but when we talk about optimization, we’re looking at increasing your website’s conversions.
In digital marketing lingo, conversions refer to any action you want someone to take on your site, from clicking a link in an email to making a purchase. Optimizing your website means helping people make those actions easier to do.
For example, if you have an e-commerce store selling shoes online, optimizing your site could mean using proper images that maximize space but still show off each pair or changing how easy it is for people to navigate between pages. (More on Usability Optimization)
Conversion Rate Optimization (CRO)
Digital marketing is more than just banner ads. In fact, search engine optimization, also known as SEO, encompasses all of digital marketing. CRO is essential in helping your website get found on search engines, which will ultimately lead to a boost in leads and sales from your website.
In a nutshell, CRO refers to strategies that you can use to help convert these website visitors into customers. As mentioned earlier, content plays an important role in achieving that goal.
Analytics/Tracking – Analysis Tools For Digital Marketing
Use analytics to track your website’s traffic. Google Analytics, a free service provided by Google, is one of many options. You can use analytics to see where customers are coming from, what kind of pages they’re landing on and how long they stay.
This information can help you make adjustments as necessary, as well as develop new strategies to optimize your digital marketing efforts going forward.
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